Monday, January 30, 2012

Advanced Web Ranking Review

Whether you own one website, or you have a number of them, you want the best rankings possible. You have probably spent plenty of time analyzing your website rankings, seeing where you stand in the search engines.

However, analyzing your rankings take a lot of time if you're doing it manually, and most plugins and websites have faults. One day you're listed as the third spot on the first page, the next you're listing six pages in, and then next week you might be on page two. If you're going to have a successful website, or group of websites, you need to know exactly where you stand.

That's why seo software is very important to track your rankings. Advanced Web Ranking has been designed to help you rank for the right kinds of keywords. Why should you invest in this, when there are so many free tools out there? Let's highlight a few key features:

Software

Plugins and websites are great, but what happens when you upgrade your browser, or the website goes down? You're stuck, and you have to wait for a fix. Advanced Web Ranking doesn't have that problem. It's actual downloadable software, compatible for Windows, Mac OS X, and Linux. Regardless of the type of computer, there's a version for you, that you can launch and run, even if it's patch day for your favorite browser.

Keyword Research

Most people will agree that keyword research is one of the most important things that can be done to help a website succeed. We also know that good keyword research can be time consuming and tedious, depending on how you do it. Advanced Web Ranking has come up with a way to help reduce the time and tedium: a built in keyword research tool.

It's not just using the Google Keyword tool either, the software uses multiple APIs to conduct research, so you're not limited to just one type. Also, it interfaces with SEMRush to help suggest keywords, and Google Webmaster Tools, so you can import your keywords.

Keyword Analysis

Ultimately, you need keyword analysis if you're ever going to find out if your keyword choices are any good. Advanced Web Ranking has built in keyword analysis, to help you see if you're on the right track. You can either compare 2 pages side by side, like yours and your competitors, or you could do the same page on two different days to track keyword optimization changes.

On-Page Optimization

Website rankings rely a lot on optimization, and Advanced Web Ranking wouldn't be any good if it didn't come with an on-page optimization analyzer. Thankfully, the creators have thought of it all, and there is a great one. The optimizer performs it's analysis based on seven categories: rankings, meta tags, body text, links, title tags, domain name, and other things. Once it's done analyzing the site, it gives you a ranking out of 1000. In addition, it also gives suggestions on how to improve that ranking. No more getting a score and wondering what you need to improve, this software spells it out for you. And, it even keeps a copy of the analysis for later, so you can compare the old version with newer version to see where things have changed.

Advanced Web Ranking offers many features in addition to the few reviewed here, and has 4 levels of support and features, making it affordable for developers and small business owners alike. It comes with a free 30 day trial period, so you can see if it's the right software for you, making it very low risk.

Friday, January 27, 2012

Advanced Link Manager Review

For anyone with a website, rankings are important. If you're a business, you need to rank well so customers will find you. If you're an Internet Marketer, then rankings are necessary to drive traffic.

That's where Advanced Link Manager comes in. Whether you're managing the company website or your own personal enterprise, Advanced Link Manager will save you a lot of headaches.

So what makes Advanced Link Manager so great? You mean besides link popularity and a huge number of features. Let's touch on some of the biggest advantages.

Actual Software

Unlike many rank checkers, Advanced Link Manager is an actual program. You don't have to hope your plugin has been updated to work with your current browser version, or worry that the sever for that link management website is overloaded. Your software will be ready for you to use at any time on your computer, and you can keep it open for instant access to the data you need.

Multi Way Link Tracking

Many linking programs, that only track inbound and outbound links, Advanced Link Manager is able to track multiple way link exchange campaigns. So, if you're involved in a three way, or four way link exchange, you can track and make sure that your links are where they are supposed to be. No more wasting time making sure that your link campaigns point where they should, and no one's dropped the ball.

Link Analyzer

If all you want to know is the total number of inbound links you have, and maybe where they come from, then free software and plugins work fine. Sometimes, you get lucky, and you can find out that information about your competitors. Advanced Link Manager will do all of that, but better. You can track your incoming links, the keywords they use, and even how they've changed over time. You can also organize your links by type, so if you want to check a specific group, like paid links, against current and past page rank, or link keywords, you can do that.

Google and Yahoo API

If you're the sort to check lots of keywords, you know that you run the risk of getting your IP banned by Yahoo or Google, or both. However, you can use Google's AJAX API to not get banned, and it's integrated within the software. Also, Advanced Link Manager software works with Yahoo's Web APIs, so you can send up to Web APIs, so you never run out of requests.

Search Engine Friendly

So many link management tools are made without any regard to whether or not they're search engine friendly. They tie up a search engine without any regard for the people it was originally designed for. Advanced Link Manager isn't like that; the software has been designed to mimic an actual user's browsing. It will stop looking for URLs once it's found everything on your list, or once a limit has been reached. This is great, because that way your software isn't tied up looking for things that aren't there.

The only drawback to Advanced Link Manager is that it's not free. However, you can get a free 30 day trial period, during which you can try out all the features before buying. The disadvantage of price isn't really a disadvantage at all: paid software often has more features and better support than free. That gives you an advantage over any competitors using free plugins and link management sites. And as we all know, any advantage counts.

Monday, March 10, 2008

Using Software To Maximize Your Business

I apologize that it has taken me some time to get back with all of you. I'm currently working on a project that has been keeping me busy after business hours and I haven't had time to post any new reviews.

You will notice that I have changed the look of the blog by adding a few links on the right side of my blog. I have used or currently use some of the products. Vista is great for affordable print work and their very competitive and reliable. At the very least their website should give your some ideas about things you can buy to market your agency.

One of the key methods you can employ to protect your business from being stolen by your competitors is to ensure that you explain why you're recommending a particular product, so another agent cannot come in from behind you and steal the account by talking your client into buying an inferior plan. This can and does happen!

Secondly, sending out a monthly or quarterly newsletter is important because it allows your clients to get to know you better, while providing you with a medium to advertise additional services that might benefit your clients. Here' s a small tidbit of information you should think about when drafting a newsletter. Even though I know you LOVE talking about insurance just as much as me, the other 99.9% of the population would rather experience an IRS audit. Do your best to differentiate yourself from the traditional agent by adding "value" to your by thinking outside the box. The key is to find a way to write a quality publication that your readers look forward to receiving and want to share with their friends a family. Here is an example newsletter that one of my friends send his clients. You'll notice that Al actually tries to engage his readers in a conversational way vs. the standard clinical, "Insurance rates are going up in 2 months, so you should feel fortunate to have bought a policy from me XXXX months of ago" newsletters I have read.

I'm obsessed with macaroni and cheese and once included a recipe for the best Mac' N ' Cheese I have had the privilege to eat. You definitely don't' want to eat it every week, but oh man is it good! I'm getting hungry just thinking about it. If you're interested in the recipe follow this link. I like to add some Maryland crab meat or clams to the dish, and put in half a cup of sour cream. Let me know what you think of the recipe if you try it out. It goes great with a nice steak (medium rare please).

I'm almost finished with my latest book and I cannot wait to share it with you. It's not your traditional sales books per say, but I know you'll find it useful and can use the material to increase the effectiveness of your sales and keep yourself positive.